Video can be an extremely effective content tool, but too often the focus on making the video overshadows the marketing. Here’s 3 things to consider when making and marketing video content.
Why produce 1 when you can make 5: The best video content marketers produce more content. Research has shown that the top quartile of marketers on YouTube had an average of 181 videos, while the bottom had 29. Equally interesting is that better Marketers on average produced video content with a broader range of video lengths.
Integrate your website with your video channels: The most effective video marketing programs integrate their website and video channels. Consistent branding and channel customisation occur in 63 percent of the most effective business-oriented YouTube channels. Furthermore, 61 percent also embed their YouTube content on their website.
Create a community around your video content: Audiences are about 10 times more likely to engage, embed, share and comment on video content on YouTube than blogs or related social posts. Don’t forget that video channels like YouTube aren’t just an online video repository; they’re also a powerful social media platform.
This is Content Marketing tip number 26 in Engaging Partners 32 Proven Tips, Tricks and Ideas eBook.