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Here at Engaging Partners, we know that it’s important in your decision-making process to understand the type of budget commitment that's going to be required if you're planning to work with us.
Although we can’t give you an exact price without first getting to know your specific goals and areas of need, we can give you some things to think about so you know what to expect.
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Technology investment
Regardless of whether you’re looking to shift the dial on your marketing, sales, or customer service processes (or all of the above) chances are you’ll need to invest in a technology platform. If you’ve been looking at our site and blogs, you’ll know that here at Engaging Partners, HubSpot is our platform of choice for a number of very good reasons:
- HubSpot’s feature-set is perfectly suited to the needs of most organisations – not too over-engineered, scalable, and very simple to implement and use without requiring a degree in astrophysics
- Their pricing model is flexible and aligns with the budgets of most companies - you won't need pots of gold to get it going
- Their support and commitment to their development roadmap is phenomenal
- HubSpot offers starter, professional and enterprise-level license options for all parts of their platform: Marketing, Sales and Customer Services - you start with your greatest area of need. And we can help you work that out.
Programme
implementation investment
If you’re investing in technology, it’s vital you first have a clear strategy for how that technology will support your people and processes, and how you intend to delight your customers. Without the right strategy and approach, your technology implementation could fail.
That’s where the services of an agency like ours come in to act as your ‘performance insurance policy’. So often we meet clients who have fallen out of love with the platform they’ve implemented because it has failed to meet their expectations. And usually, it’s not the platform that’s to blame. It’s how it’s been implemented.
Regardless of whether your need is marketing, sales or customer services - we always start with a thorough discovery process to ensure we turn over every rock and really get to know your business. Armed with that knowledge, we can then determine the right strategy and approach for your programme, rolling out streams of work to get your programme up and running.
These services are typically priced on a project (fixed fee) basis. We will work with you to determine the appropriate implementation budget depending on your needs.
Ongoing support investment
Once you’re up and running, it’s tempting to think the job is done. Word to the wise - it's never done! It’s important to budget for ongoing support of your programme - not only for technical support, but also for ongoing continuous improvement and delivery of your programme.
We typically price ongoing support on a retainer basis, which provides you surety of budget, committed resource and also ensures your team remains committed to your programme, giving you support to evolve your programme to meet the needs of your customers.
Integrations investment
If your organisation has a degree of complexity that involves legacy systems or other digital platforms that you rely on to perform key operational functions, then chances are you’ll need to consider setting up integrations with HubSpot.
HubSpot has numerous native integrations with many other software solutions that are very simple to implement. However, if your needs are more bespoke, then custom integrations and/or middleware software may be required.
These types of projects are likely to require more financial investment and will require ongoing support, but could be the difference between ‘starting from scratch’ (massively time and budget intensive) versus leveraging the investments you may have already made to give your programme the boost it needs to deliver better results, faster. These projects are priced on a case-by-case basis.
