all,
["content/inbound marketing"]
Content/Inbound marketing
While festive cheer may be filling the shops, the pre-Christmas rush typically dominates the lives of marketing managers throughout Aotearoa – right up to the most wonderful time of the year. And ...
all,
["marketing automation", "content/inbound marketing"]
Marketing automation,
Content/Inbound marketing
Marketing automation is a game-changer - here are the top five reasons why. As a marketer, you know that behind the curtain of any project or campaign is a marketing operations machine working ...
all,
["marketing automation", "content/inbound marketing"]
Marketing automation,
Content/Inbound marketing
The volume of data that organisations collect is astronomical. Analysing that data from an ever-increasing number and variety of customer touch-points can sometimes prove challenging. But within all ...
all,
["marketing transformation", "sales transformation"]
Marketing transformation,
Sales transformation
There’s a reason why talk about marketing and sales team alignment is all the rage right now. It’s the basis of so many important and emergent marketing and sales trends – the move from lead ...
all,
["digital marketing", "marketing transformation", "content/inbound marketing"]
Digital marketing,
Marketing transformation,
Content/Inbound marketing
Our founder has created well over 300 persona profiles in his career - this is what he's learnt: Throughout his career, Founder of EP Boyd Wason has been fortunate enough to work with many ...
all,
["digital marketing", "marketing transformation", "content/inbound marketing"]
Digital marketing,
Marketing transformation,
Content/Inbound marketing
The world of marketing can feel like it travels at the speed of light. But, if you stick with the trends, you'll certainly power ahead of the rest. Last year, we saw a massive shift in the way ...
all,
["digital marketing", "website transformation", "privacy"]
Digital marketing,
Website transformation,
Privacy
As a marketer or business owner juggling a million and one priorities, it's hard to know which updates from the tech world need your attention. This is one of them. Google Chrome has recently ...
all,
["digital marketing", "how to tips and tricks"]
Digital marketing,
How to tips and tricks
Fast forward from one of our previous blogs, where we explained the 5 lessons we learned from our first live webinar experience, we’ve now had the pleasure of hosting several successful live webinars ...
all,
["digital marketing", "lead generation", "marketing transformation"]
Digital marketing,
Lead generation,
Marketing transformation
Want to know how you can influence your Google Search ranking after Google’s latest update in May 2021? If you’re a marketer or developer responsible for your company’s website and traffic, or you ...
all,
["marketing automation", "how to tips and tricks", "sales transformation", "ecommerce"]
Marketing automation,
How to tips and tricks,
Sales transformation,
eCommerce
Marketing automation and ecommerce are two of the top digital trends for both B2C and B2B companies to be focusing on in 2021. And the great news is that the two go hand-in-hand to improve customer ...
all,
["sales transformation", "ecommerce"]
Sales transformation,
eCommerce
If you’re a marketer or business owner who has thought about adding an online store to your business model, or if your organisation has already dipped it’s toes into the world of ecommerce, you may ...
all,
["digital marketing"]
Digital marketing
We’ve talked before on our blog about how the rise in video technology should be a key focus in your marketing strategy. And now that Apple has enabled video playback within Apple Mail, it’s more ...
all,
["sales transformation", "ecommerce"]
Sales transformation,
eCommerce
Lately we’ve been working with a number of clients to incorporate ecommerce into their sales mix, and we’re frequently asked to advise on platform selection. Market leaders WooCommerce and Shopify ...
all,
["privacy"]
Privacy
On the 1st of December 2020, the new Privacy Act came into effect. In this short blog, we cut to the chase and summarise the key changes to the Act you need to know about. Grab a ‘cuppa’ and we’ll be ...
all,
["privacy"]
Privacy
In NZ we’re lucky to have two things: The Privacy Act which protects the use of our personal information; and Keith Norris, Regulatory Consultant to the NZ Marketing Association. We interviewed Keith ...
all,
["how to tips and tricks", "website transformation", "marketing transformation"]
How to tips and tricks,
Website transformation,
Marketing transformation
If your business has been using HubSpot Marketing Hub for some time, chances are, your portal could be in need of a clean up. Perhaps you’ve had staff changes, there’s been an increase of users on ...
all,
["content/inbound marketing"]
Content/Inbound marketing
Marketing trends ebb and flow with technology, providing new and unique ways for companies to target audiences. From newspaper print ads to today's digital media channels, the ways in which ...
all,
["website transformation", "marketing transformation", "ecommerce"]
Website transformation,
Marketing transformation,
eCommerce
ecommerce is booming and it’s not only consumers who are flocking online to book, order, subscribe and buy… business customers are ready and willing to purchase online too. In this blog we look at ...
all,
["lead generation", "content/inbound marketing"]
Lead generation,
Content/Inbound marketing
A few years ago, when you thought about social media, lead generation was probably the last thing that sprung to mind. Fast forward to today, and social media is a literal 'lead-hunting ground' for ...
all,
["lead generation", "content/inbound marketing"]
Lead generation,
Content/Inbound marketing
Video? eBook? Infographic? White paper? Blog? Webinar? With so many content types and channels available, scenes like these are common in marketing teams around the country! It can be a challenge to ...
all,
["sales transformation", "content/inbound marketing"]
Sales transformation,
Content/Inbound marketing
We're already hearing some great stories of reinvention and recovery as businesses adapt to our new world. But peppered amongst these stories are some concerning scenarios. In this blog we share tips ...
all,
["digital marketing", "technology", "hubspot product updates"]
Digital marketing,
Technology,
HubSpot product updates
2020 has certainly had more than its fair share of ups and downs. All the turmoil has created much distress and disruption for Kiwi organisations trying to survive in these uncertain times. One ...
all,
["how to tips and tricks", "content/inbound marketing"]
How to tips and tricks,
Content/Inbound marketing
Here at Engaging Partners we’ve used personas for many years to help us design inbound marketing campaigns that resonate with our clients' target audiences. Helping our clients understand and develop ...
all,
["featured", "sales transformation"]
Featured,
Sales transformation
'Sales Enablement' is being touted as the key to resolving long-held frustrations between sales and marketing departments in large organisations. So what is sales enablement and how can this approach ...
all,
["digital marketing", "technology"]
Digital marketing,
Technology
Since our last blog, New Zealand and the world is reeling from Covid-19 and businesses are being forced to shut their bricks-and-mortar doors. So our 'pivot' theme has extended to the basics - what ...
all,
["content/inbound marketing"]
Content/Inbound marketing
Coronavirus is causing businesses world-wide to rethink their daily activities - including marketing. If your business has relied on common marketing approaches such as conferences, trade shows, ...
all,
["marketing automation", "digital marketing", "content/inbound marketing"]
Marketing automation,
Digital marketing,
Content/Inbound marketing
A/B testing has helped marketers understand behaviour and fine tune website pages for many years. But while you've been waiting for a statistically significant data result to build up, HubSpot has ...
all,
["customer experience"]
Customer experience
Get this - today 89% of companies compete on the basis of customer experience. Not price, not even product - but customer experience. This eye-opening statistic from Gartner set the scene for our ...
all,
["lead generation", "content/inbound marketing"]
Lead generation,
Content/Inbound marketing
Driving traffic is a tricky business. With so many options, ranging from social media to organic web searches, sending your customers in the right direction can be a crucial part of lead ...
all,
["content/inbound marketing"]
Content/Inbound marketing
Inbound marketing is becoming a vital part of any successful marketing strategy, but proving the ROI of these strategies is still a major challenge. One crucial way of proving inbound marketing’s ...
all,
["technology", "hubspot product updates"]
Technology,
HubSpot product updates
Welcome to a new year... and a new decade! Hopefully, you’ve come back well-rested and ready to hit the ground running - especially if you have big business goals for the year. In order to achieve ...
all,
["content/inbound marketing"]
Content/Inbound marketing
Here at Engaging Partners, we’re talking about HubSpot with marketers and business owners from a broad range of company types and industries, all the time. So it’s not surprising that that we often ...
all,
["how to tips and tricks", "content/inbound marketing"]
How to tips and tricks,
Content/Inbound marketing
As an in-house marketing manager, you've got a tough job to do. You're an 'Inspector Gadget' responsible for generating leads and organising everything from social media posts to CRM implementations, ...
all,
["how to tips and tricks", "customer experience"]
How to tips and tricks,
Customer experience
We all know how important it is to turn every possible lead into a customer – it’s at the heart of every business. But the reality is that after the sale, with this focus it’s easy for your customers ...
all,
["technology", "sales transformation"]
Technology,
Sales transformation
Sales enablement is just that. Enabling your sales (and marketing) teams to, well, sell! These days technology is our best friend and there are many ways to use software to assist your sales and ...
all,
["marketing automation", "how to tips and tricks", "sales transformation"]
Marketing automation,
How to tips and tricks,
Sales transformation
If lead quality is causing disputes across your office, it's time to find some quick wins in this department! Fortunately with the right tools, collaboration and processes, this problem is easily ...
all,
["how to tips and tricks", "sales transformation"]
How to tips and tricks,
Sales transformation
If you're in sales - this one's for you. You want to ensure you treat each potential customer as an individual, but there are lots of things you do repeatedly right? Look no further. HubSpot Sales ...
all,
["content/inbound marketing"]
Content/Inbound marketing
If you find yourself feeling lost hearing this acronym thrown around the office, you’re not alone. GDPR is the latest buzzword making waves across the global marketing community - but what exactly is ...
all,
["content/inbound marketing"]
Content/Inbound marketing
It can be hard juggling the day to day demands of business while still paying close attention to your inbound marketing strategy - especially when it comes to analysing your ROI. If you feel this ...
all,
["marketing automation"]
Marketing automation
Marketing Automation is much more than just a trendy buzzword — it’s here to stay and is destined to become the status quo for any successful inbound marketing strategy. We’re so impressed with the ...
all,
["marketing automation"]
Marketing automation
Recently, Inbound legends Hubspot surveyed a bevy of marketers to reveal their biggest marketing challenges. Check out the top three across respondents below: Traffic and Leads - Quality vs Quantity ...
all,
["marketing automation", "how to tips and tricks", "content/inbound marketing"]
Marketing automation,
How to tips and tricks,
Content/Inbound marketing
Many of our clients use events and conferences to promote their products and services locally and internationally. Did you know you can leverage your HubSpot platform (or other marketing automation ...
all,
["marketing automation", "how to tips and tricks", "content/inbound marketing"]
Marketing automation,
How to tips and tricks,
Content/Inbound marketing
It’s month end. You’re looking at your GA results. Your website stats are looking healthy – but for some reason, they just don’t seem to be converting into leads and sales for your business. If this ...
all,
["marketing automation"]
Marketing automation
Marketing Automation has been one of the hottest marketing topics of 2017. And if you’re a marketer still juggling multiple digital platforms, desperate databases and inefficient publishing demands, ...
all,
["marketing automation"]
Marketing automation
In many of our recent blogs we’ve discussed the benefits of Marketing Automation and how to choose a marketing automation platform. But let’s back up the truck a little... all this is great stuff, ...
all,
["digital marketing", "how to tips and tricks", "content/inbound marketing"]
Digital marketing,
How to tips and tricks,
Content/Inbound marketing
Just like any other marketer, you have probably dreamt about your site ranking #1 in Google search results. However, after investing sweat, tears and money in SEO optimisation, you might have ...
all,
["content/inbound marketing"]
Content/Inbound marketing
Marketing is crucial for your business' growth, so it's important you understand how it's going to fit into your overall business strategy. Nowadays, most companies have some sort of marketing ...
all,
["digital marketing"]
Digital marketing
Social media is a driving force in marketing today, but it wasn't always. Social media's early history was all about connecting with friends; where the idea of "sharing" was limited to a comment on a ...
all,
["how to tips and tricks", "content/inbound marketing"]
How to tips and tricks,
Content/Inbound marketing
Your web presence is strong, your traffic is consistent, but your leads still aren't converting. What’s going wrong? Although it's compelling to spend days on end analysing every facet of your ...
all,
["digital marketing", "content/inbound marketing"]
Digital marketing,
Content/Inbound marketing
E-newsletters are one of the most common types of emails to send, but they are actually some of the hardest to do right. Their traditionally low open rates and even lower response rates have many ...
all,
["marketing automation"]
Marketing automation
Content is an important part of your marketing strategy. Driving what your customers see on your website, learn about you via your blog, and form first impressions and ongoing opinions, what you ...
all,
["content/inbound marketing"]
Content/Inbound marketing
The face of marketing has changed. As people increasingly turn to the internet to buy, sell and learn more about brands and their products or services, intrusive ‘outbound’ marketing strategies are ...
all,
["digital marketing"]
Digital marketing
Good news. If you’ve invested time and energy into your mobile site lately, then you should be in good shape for the latest change that’s about to hit us from Google. Google’s mobile-first indexing ...
all,
["digital marketing"]
Digital marketing
We’ve landed robots on mars, sent them into the unfathomable depths of the ocean, heck, they even have them scuttling around cleaning swimming pools while you laze poolside with a pina colada. Humans ...
all,
["content/inbound marketing"]
Content/Inbound marketing
A new year brings with it many things. From resolutions to change for the better to a fresh, blank slate for your business and marketing objectives, 2016 brings with it a new series of content ...
all,
["digital marketing", "content/inbound marketing"]
Digital marketing,
Content/Inbound marketing
You’re bound to have heard numerous strategies and theories about how to build a social media following for brands - content is king, it’s a two-way conversation, don’t be salesy, etc. These ...
all,
["digital marketing", "content/inbound marketing"]
Digital marketing,
Content/Inbound marketing
Email is back – and sexier than ever. Always a solid performer, a well executed email marketing programme has, in recent years, been pushed aside by its 'cooler' social media counterparts. But with ...
all,
["digital marketing", "how to tips and tricks", "content/inbound marketing"]
Digital marketing,
How to tips and tricks,
Content/Inbound marketing
It’s clear — smart companies are adapting in a world gone digital and shifting their marketing spend to where buyers are doing their research and discovery — online. It’s just common sense when 79% ...
all,
["digital marketing", "content/inbound marketing"]
Digital marketing,
Content/Inbound marketing
Talk to people in the advertising industry and you can get wildly different views on what native advertising is. For some it’s content partnerships between brands and publishers, for others it's paid ...
all,
["content/inbound marketing"]
Content/Inbound marketing
Globally Content Marketing is emerging as the go-to strategy for lead generation and it’s now gaining popularity with New Zealand marketers. So if your business is new to Content Marketing, how do ...
all,
["lead generation", "content/inbound marketing"]
Lead generation,
Content/Inbound marketing
Communication is the root of human existence. Much of how early civilisation functioned was wholly dependent on word of mouth and information passed in oral form and folklore. As a people, we are ...
all,
["how to tips and tricks", "content/inbound marketing"]
How to tips and tricks,
Content/Inbound marketing
How Can a Blog be Used in Lead Generation? The growing popularity of content marketing has made marketing blogs one of the most powerful tools in the digital marketing toolbox - the fact is, ...
all,
["marketing automation", "digital marketing"]
Marketing automation,
Digital marketing
In the last 6 weeks, two of the biggest names in marketing automation have published reports on the state of Content Marketing in this part of the world. First came the State of Digital Marketing ...
all,
["digital marketing", "content/inbound marketing"]
Digital marketing,
Content/Inbound marketing
Your content plays a huge role in your business' success, helping you expand your reach and enhancing your visibility on the Internet. Many companies employ various optimisation techniques, but with ...
all,
["content/inbound marketing"]
Content/Inbound marketing
In general, marketing is an individual sport. As an endeavor that helps grow companies, an effective approach must be sustainable, industry-specific, and carefully crafted, and sharing yours with ...
all,
["content/inbound marketing"]
Content/Inbound marketing
Over the year we've looked at a lot of techniques to improve sales lead generation and tested many tactics in campaigns we've run. Here are our top 5 Content Marketing tips... Focus on Creating an ...
all,
["content/inbound marketing"]
Content/Inbound marketing
If you’re asking yourself this question, chances are you’ve experienced a ‘hands in the head moment’, staring at the poor analytics of a piece of content you’ve put your heart and soul into (and may ...
all,
["content/inbound marketing"]
Content/Inbound marketing
Search for the ‘top marketing trends of 2014’ in Google you’ll find Content Marketing at the top of almost all the lists. And for good reason. Over the last few years, smart marketers have been ...
all,
["marketing automation"]
Marketing automation
There's a lot of talk right now about making sure your digital marketing platform is 'future proof'. We see a lot of New Zealand companies agonising over tenders & capital funding submissions ...
all,
["digital marketing"]
Digital marketing
A number of advertising industry leaders in New Zealand have questioned whether a digital strategy is valid given ‘digital is just another channel in the media mix’. However, the industry leaders I ...
all,
["marketing automation"]
Marketing automation
Three years ago Gartner predicted that by 2017, marketing departments would spend more on ‘technology’ than IT departments. By many accounts this prediction is set to come true. Today over 50 ...
all,
["content/inbound marketing"]
Content/Inbound marketing
In pursuing the thinking that ‘Content is King’ you could end up wearing The Emperor’s New Clothes. For decades, brands have been persuaded by advertising and SEO experts that content is the ...
all,
["content/inbound marketing"]
Content/Inbound marketing
Over the last few weeks the Done by Friday team, with some help from our friends at Concentrate and HubSpot, have hosted HubSpot User Group (HUG) events in Auckland and our very first Wellywood event ...
all,
["digital marketing"]
Digital marketing
As a business owner, chances are you’re interested in effective ways to get quality leads at a low cost. You’ve probably also heard of Facebook lead ads, a growing way of generating leads that could ...
all,
["digital marketing"]
Digital marketing
It all started with Siri. When Siri first came on the market, the technology was a novelty. Now with Cortana, Amazon Echo, Google Home and a whole lot of other technologies to choose from, it’s ...
all,
["content/inbound marketing"]
Content/Inbound marketing
Everyone wants their website content at the top of the Google search results page, and with good reason when the first result, on average, captures 33% of search traffic. As a savvy marketer, you ...
all,
["content/inbound marketing"]
Content/Inbound marketing
Well-written SEO content drives your website traffic and increases sales, but how do you know you’re getting the most out of the content at the heart of your inbound marketing strategy? A simple ...
all,
["how to tips and tricks", "content/inbound marketing"]
How to tips and tricks,
Content/Inbound marketing
If the past has taught us anything, it’s that video content should not be underestimated when it comes to inbound marketing. Even though video was once considered a costly endeavour, research ...
all,
["case studies", "marketing automation", "agency news", "content/inbound marketing"]
Case studies,
Marketing automation,
Agency news,
Content/Inbound marketing
When Kiwi Wealth (formerly GMI) approached Engaging Partners to help implement a content marketing strategy for its private wealth division, it was the beginning of a new era of marketing for the ...
all,
["sales transformation"]
Sales transformation
Sales and marketing are meant to work together to reach the achieve the same goals but they usually don't. This means that neither can reach their potential - sales won't get the quality leads they ...
all,
["case studies", "agency news", "content/inbound marketing"]
Case studies,
Agency news,
Content/Inbound marketing
When Wilderness Motorhomes reached out to Inbound Marketing agency, Engaging Partners, to work out how to leverage their investment in marketing automation (HubSpot) it lead to a journey of discovery ...
all,
["case studies", "lead generation", "content/inbound marketing"]
Case studies,
Lead generation,
Content/Inbound marketing
FRAMECAD has been selling innovative construction solutions to the world for 30 years. But with a tough and increasingly diverse global market, they turned to Inbound Marketing and local agency, ...
all,
["technology", "agency news"]
Technology,
Agency news
After a gruelling pitch and judging process, Engaging Partners was awarded the inaugural HubSpot Advanced Implementation Certification. Not only are we one of only 13 agencies globally to be awarded ...
all,
["digital marketing", "technology"]
Digital marketing,
Technology
We prepped and practiced... in a perfect world, our live webinar would have gone off without a hitch. Unfortunately, we weren’t so lucky. In this blog, we share what happened and what we learned, ...
all,
["marketing automation", "how to tips and tricks", "content/inbound marketing"]
Marketing automation,
How to tips and tricks,
Content/Inbound marketing
'We're experts at digital marketing.' 'We're the best content marketing agency in NZ.' 'We'll guarantee SEO results.' Yep, there are a lot of 'experts' out there. So how do you cut through the hype ...
all,
["how to tips and tricks", "content/inbound marketing"]
How to tips and tricks,
Content/Inbound marketing
A quality blog helps your business get found online, builds relationships with prospective customers who are interested in your products and improves your ranking in search engines. The only problem? ...
all,
["how to tips and tricks", "content/inbound marketing"]
How to tips and tricks,
Content/Inbound marketing
Creating engaging content that actively works to provide business results is always a challenge for marketers. And with people's attention spans getting shorter and shorter, it's becoming harder than ...
all,
["content/inbound marketing"]
Content/Inbound marketing
It’s the final blog in our three-part series, and it’s time to discuss strategy. We’ve all heard the phrase ‘Content is King’ thrown around for years, but it’s time to start acting like it. You ...
all,
["content/inbound marketing"]
Content/Inbound marketing
Now that you know what to dismiss during your next content marketing strategy meeting, it’s time to set some new year’s resolutions — a.k.a. your business goals. Here are six strategies you should ...
all,
["how to tips and tricks", "content/inbound marketing"]
How to tips and tricks,
Content/Inbound marketing
2018 sure was a roller coaster. Whether you enjoyed the trip or not, you're still here! And with the year coming to a close, it's best to gear up and get ready for what's in store this coming 2019. ...
all,
["how to tips and tricks", "content/inbound marketing"]
How to tips and tricks,
Content/Inbound marketing
The beginning of a new year is the perfect time to revise your content marketing strategy - and the best place to start is with a full audit of your company blog. After all, your blog posts are ...
all,
[]
A big thank you to everyone who came to our last Kiwi HUG of 2018! These events are the ultimate opportunity to meet, grow and share with like-minded Inbound Marketers in Auckland. This event’s theme ...
all,
["marketing automation", "digital marketing"]
Marketing automation,
Digital marketing
Think of APIs as the ‘neutrons’ of the digital world. In very simple terms they allow businesses and people to connect their digital platforms and activities with other existing digital platforms ...
all,
["marketing automation", "how to tips and tricks", "content/inbound marketing"]
Marketing automation,
How to tips and tricks,
Content/Inbound marketing
Whether you realise it or not, if you’re a marketer using digital platforms today, chances are you're using marketing automation in some shape or form. However, if you’ve ever been a victim of ...
