Content marketing , Inbound marketing , Lead generation

Social Media is content marketing's secret weapon

A few years ago, when you thought about social media, lead generation was probably the last thing that sprung to mind. Fast forward to today, and social media is a literal 'lead-hunting ground' for ...

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["content marketing", "inbound marketing", "lead generation"]

What content formats work best for lead generation?

Video? eBook? Infographic? White paper? Blog? Webinar? With so many content types and channels available, scenes like these are common in marketing teams around the country! It can be a challenge to ...

["inbound marketing", "sales enablement"]

3 mistakes to avoid stuffing up your sales pipeline after Covid-19

We're already hearing some great stories of reinvention and recovery as businesses come out of lockdown. But peppered amongst these stories are some concerning scenarios. In this blog we look at 3 ...

["digital marketing", "technology", "hubspot product updates"]

HubSpot’s Adapt 2020 Survey: Key Insights for Kiwi businesses

2020 has certainly had more than its fair share of ups and downs. All the turmoil has created much distress and disruption for Kiwi organisations trying to survive in these uncertain times. One ...

["content marketing", "inbound marketing", "how to..."]

How to create marketing personas

  Here at Engaging Partners we’ve used personas for many years to help us design inbound marketing campaigns that resonate with our clients' target audiences. Helping our clients understand and ...

["content marketing", "digital marketing", "technology", "hubspot product updates"]

The new HubSpot CMS Hub: features we love

HubSpot’s website CMS has been one of the fastest developing offerings in the HubSpot marketing technology stack for some time. And now the CMS product has taken a huge step forward into the ...

["digital marketing", "technology"]

Covid-pivot #2: How to set up an online shop in a week

Since our last blog, New Zealand and the world is reeling from Covid-19 and businesses are being forced to shut their bricks-and-mortar doors. So our 'pivot' theme has extended to the basics - what ...

["content marketing", "inbound marketing"]

Coronavirus: How to pivot your marketing and events strategy

Coronavirus is causing businesses world-wide to rethink their daily activities - including marketing. If your business has relied on common marketing approaches such as conferences, trade shows, ...

["content marketing", "marketing automation", "digital marketing"]

Move over A/B testing. Adaptive testing is here.

A/B testing has helped marketers understand behaviour and fine tune website pages for many years. But while you've been waiting for a statistically significant data result to build up, HubSpot has ...

["customer experience"]

Who's responsible for CX in your organisation?

Get this - today 89% of companies compete on the basis of customer experience. Not price, not even product - but customer experience. This eye-opening statistic from Gartner set the scene for our ...

["technology", "hubspot product updates"]

2020: Is your Marketing software up to the job?

Welcome to a new year...and a new decade! Hopefully, you’ve come back well-rested and ready to hit the ground running - especially if you have big business goals for the year. In order to achieve ...

["technology", "agency news"]

Engaging Partners #1 in the world for new advanced HubSpot cert

After a gruelling pitch and judging process, Engaging Partners was awarded the inaugural HubSpot Advanced Implementation Certification. Not only are we one of only 13 agencies globally to be awarded ...

["inbound marketing"]

Best HubSpot Agencies NZ

Here at Engaging Partners, we’re talking about HubSpot with marketers and business owners from a broad range of company types and industries, all the time. So it’s not surprising that that we often ...

["content marketing", "how to..."]

How to know the best platform to share my content

As an in-house marketing manager, you've got a tough job to do. You're an 'Inspector Gadget' responsible for generating leads and organising everything from social media posts to CRM implementations, ...

["sales enablement", "technology"]

Three essential requirements for sales enablement technology

Sales enablement is just that. Enabling your sales (and marketing) teams to, well, sell! These days technology is our best friend and there are many ways to use software to assist your sales and ...

["inbound marketing", "digital marketing", "agency news"]

Engaging Partners: Wins Inbound Growth Story and Website Design awards

Here at Engaging Partners, we like to celebrate our wins - whether it's the ringing of the office's ceremonial bell when content goes live, or sharing our latest updates on our blog. Today, we've ...

["inbound marketing"]

Key takeaways from Hubspot’s State of Inbound 2017

It’s out again, your go-to marketing and sales report! The Hubspot State of Inbound 2017 is packed with useful insights into the ever-changing world of inbound marketing. State of Inbound 2017lets ...

["events", "sales enablement"]

10 Key Marketing Takeaways from our #KiwiHUG Event

Early this month the Done by Friday team hosted another successful HubSpot User Group (HUG) event. What a turn out! The growing network of inbound marketers filled the Viaduct venue to discuss the ...

["events"]

KiwiHUG 28th June 2018: Latest Innovations in Marketing Automation

Join us at our next KiwiHUG event on Thursday the 28th of June at Grid Auckland. Guest speakers from Done By Friday and HubSpot will share the latest innovations in marketing technology and how you ...

["digital marketing"]

3 SEO Myths That Will Affect Your Online Strategy

How often do you find yourself relying on Google to get to some form of an answer? Do you use it when you are actively looking to make a new purchase? Or is most of your search time consumed by ...

["inbound marketing"]

3 Tips to Optimise Landing Page Conversion Rate

When consumers encounter a compelling offer from a company, whether it's for a product, service, or subscription, it may seem as if the battle is half won. Converting a new lead seems inevitable. ...

["events", "sales enablement"]

SMarketing + #KiwiHUG = Better Business Growth

It's the most wonderful time of year again. No, not the holidays... our November #KiwiHUG! We're gearing up for another exciting update in the world of inbound. Here's what you can expect at the ...

["marketing automation", "digital marketing", "technology"]

HubSpot vs. CMS – what can HubSpot do that a CMS can’t?

  We have the privelge of meeting many talented marketers who just want to get on with the job of doing Content Marketing. To help them communicate to their internal stakeholders what HubSpot can do ...

["digital marketing"]

Digital Design: Icons, Interfaces and UX

Something we spend a lot of time debating when working with digital design teams is the use of existing icons in interface design. The digital world, while opening up so much design diversity, at the ...

["digital marketing"]

Unilever's Marc Mathieu on Digital Marketing

Speaking on a panel at Cannes this month Marc Mathieu, Unilever’s Senior Vice President of Marketing, said he believed the marketing industry is still putting too much emphasis on digital as a ...

["digital marketing"]

Five Laws of Digital Design Effectiveness

Came across this great guide to developing a more effective approach to design - the Five Laws of Digital Design Effectiveness.   Proud to say our briefing process conforms to all the laws, and this ...

["digital marketing"]

Digital Design: We love the Hamburger Icon

We think the Hamburger icon is great and will soon become a standard digital design element in all digital navigation.   It's also interesting to see something developed to help navigation in the ...

["digital marketing"]

What Google’s Hummingbird Algorithm Means for Your Business

Google has done it again. Changed their search algorithm. The new 'Hummingbird' algorithm may have already affected 90% of search queries and this means businesses of all sizes need to re-evaluate ...

["digital marketing"]

The Digital Marketing C-Suite

Getting good digital done right is no longer just the job of the marketing department.   A recent study shows that what is letting most businesses down is a lack of senior management understanding ...

["digital marketing"]

Apple's OSX Digital Design Never Looked So Good

For a while now people have been wondering what next big step apple will take to improve digital design features within the OSX software. What can they possibly release next that will keep us as ...

["marketing automation", "digital marketing"]

APIs - What Are APIs & How Do They Work?

Think of APIs as the ‘neutrons’ of the digital world. In very simple terms they allow businesses and people to connect their digital platforms and activities with other existing digital platforms and ...

["marketing automation", "sales enablement", "how to..."]

How to better qualify leads: 5 easy tactics that work fast

Marketing keeps sending sales poor quality leads. Sales don't manage them correctly and the vast majority don't eventuate in successful conversions as a result. Unfortunately, this dire state of ...

["sales enablement", "how to..."]

How to: Use HubSpot snippets to save time and build trust

Every day the average salesperson juggles a hundred and one urgent tasks while facing constant pressure to deliver results. It can feel like there just isn't enough time in the week to deliver ...

["sales enablement"]

Sales Enablement in Large Corporations

Sales enablement describes the technologies, processes and strategies that allow sales teams to sell faster, better and more efficiently. In many organisations (larger corporations in particular) ...

["sales enablement"]

What on earth is Sales Enablement?

Sales and marketing are meant to work together to reach the achieve the same goals but they usually don't. This means that neither can reach their potential - sales won't get the quality leads they ...

[]

November Kiwi HUG re-cap: What is SMarketing?

A big thank you to everyone who came to our last Kiwi HUG of 2018! These events are the ultimate opportunity to meet, grow and share with like-minded Inbound Marketers in Auckland. This event’s theme ...

["inbound marketing"]

How GDPR will impact your NZ Marketing

If you find yourself feeling lost hearing this acronym thrown around the office, you’re not alone. GDPR is the latest buzzword making waves across the global marketing community - but what exactly is ...

["content marketing", "digital marketing", "how to..."]

How to create a powerful brand story

Perhaps your company has evolved and the story you’ve been telling about the founders (all long since retired) is out of date and falling flat with a new generation of customers. Or maybe the ...

["digital marketing"]

4 Key Ways To Optimise for Voice Search

It all started with Siri. When Siri first came on the market, the technology was a novelty. Now with Cortana, Amazon Echo, Google Home and a whole lot of other technologies to choose from, it’s ...

["inbound marketing"]

4 Key Metrics of Your Inbound Marketing Strategy

It can be hard juggling the day to day demands of business while still paying close attention to your inbound marketing strategy - especially when it comes to analysing your ROI. If you feel this ...

["digital marketing"]

Video in Email - Changing The Game in 2017

We’ve talked before on our blog about how the rise in video technology should be a key focus in your 2017 marketing strategy. And now with Apple enabling video playback within Apple Mail, it’s more ...

["marketing automation"]

The Modern Marketer’s Guide to Marketing Automation

Marketing Automation is much more than just a trendy buzzword — it’s here to stay and is destined to become the status quo for any successful inbound marketing strategy. We’re so impressed with the ...

["marketing automation"]

How Marketing Automation Can Help Your Business

Recently, Inbound legends Hubspot surveyed a bevy of marketers to reveal their biggest marketing challenges. Check out the top three across respondents below: Traffic and Leads - Quality vs Quantity ...

["digital marketing"]

What Works for Digitally Marketing a Website?

Seth Godin is one of my all time favourite authors. Tribes and Permission Marketing left a huge impression on me and helped me shape the service offering we developed in the early days at Tango. I've ...

["inbound marketing", "marketing automation", "how to..."]

How to Capture and Nurture leads at Events with Marketing Automation

Many of our clients use events and conferences to promote their products and services locally and internationally. Did you know you can leverage your HubSpot platform (or other marketing automation ...

["content marketing", "inbound marketing", "marketing automation", "how to..."]

Is it time to bring out your nurturing side?

It’s month end. You’re looking at your GA results. Your website stats are looking healthy – but for some reason, they just don’t seem to be converting into leads and sales for your business. If this ...

["marketing automation"]

5 tips to select the right Marketing Automation platform

Marketing Automation has been one of the hottest marketing topics of 2017. And if you’re a marketer still juggling multiple digital platforms, desperate databases and inefficient publishing demands, ...

["marketing automation"]

What Marketing tasks can you automate?

In many of our recent blogs we’ve discussed the benefits of marketing automation and how to choose a marketing automation platform. But let’s back up the truck a little...all this is great stuff, but ...

["digital marketing"]

Using Facebook lead ads for your business

As a business owner, chances are you’re interested in effective ways to get quality leads at a low cost. You’ve probably also heard of Facebook lead ads, a growing way of generating leads that could ...

["digital marketing"]

Ten tips for creating a better customer experience

We all know how important it is to turn every possible lead into a customer – it’s at the heart of every business. But the reality is that after the sale, with this focus it’s easy for your customers ...

["content marketing", "digital marketing", "how to..."]

Here's how to rank for your first snippet

Just like any other marketer, you have probably dreamt about your site ranking #1 in Google search results. However, after investing sweat, tears and money in SEO optimisation, you might have ...

["inbound marketing"]

How much should you spend on marketing if you want to grow?

Marketing is crucial for your business' growth, so it's important you understand how it's going to fit into your overall business strategy. Nowadays, most companies have some sort of marketing ...

["content marketing", "inbound marketing"]

Give Your Customers Something They Can't Ignore

Without letting potential customers know what you can do, who will be interested in your company? The offers you provide to web users can make a huge difference; the more engaged customers you have, ...

["digital marketing"]

Social Marketing 101: Using Facebook & LinkedIn

Social media is a driving force in marketing today, but it wasn't always. Social media's early history was all about connecting with friends; where the idea of "sharing" was limited to a comment on a ...

["content marketing", "how to..."]

How to Write Calls-To-Action (CTAs) that Work

Your web presence is strong, your traffic is consistent, but your leads still aren't converting. What’s going wrong? Although it's compelling to spend days on end analysing every facet of your ...

["content marketing"]

Landing Page Optimisation: Where are you landing?

Driving traffic is a tricky business.   With so many options, ranging from social media to organic web searches, sending your customers in the right direction can be a crucial part of lead ...

["content marketing", "digital marketing"]

Are Email Newsletters Killing Your Open Rates?

E-newsletters are one of the most common types of emails to send, but they are actually some of the hardest to do right. Their traditionally low open rates and even lower response rates have many ...

["content marketing", "inbound marketing"]

Grow with HubSpot: 2016 Auckland Event

As modern marketers, we’re more responsible for organisational growth than ever before.  If you’re tasked with growing your website traffic, increasing the quality and quantity of leads that you pass ...

["marketing automation"]

5 Content Marketing Tools You Should Be Using

    Content is an important part of your marketing strategy. Driving what your customers see on your website, learn about you via your blog, and form first impressions and ongoing opinions, what you ...

["inbound marketing"]

Inbound vs. Outbound Marketing: Transform Your Strategy

The face of marketing has changed. As people increasingly turn to the internet to buy, sell and learn more about brands and their products or services, intrusive ‘outbound’ marketing strategies are ...

["digital marketing"]

Are you ready for Google’s Mobile-First Indexing?

Good news. If you’ve invested time and energy into your mobile site lately, then you should be in good shape for the latest change that’s about to hit us from Google. Google’s mobile-first indexing ...

["digital marketing"]

Chatterbot! Benefits of Using Business Chatbots

We’ve landed robots on mars, sent them into the unfathomable depths of the ocean, heck, they even have them scuttling around cleaning swimming pools while you laze poolside with a pina colada. Humans ...

["content marketing", "how to..."]

How to Nail Video Content

If the past has taught us anything, it’s that video content should not be underestimated when it comes to inbound marketing. Even though video was once considered a costly endeavour, research ...

["content marketing"]

Where's Content Marketing Taking Us in 2016?

A new year brings with it many things. From resolutions to change for the better to a fresh, blank slate for your business and marketing objectives, 2016 brings with it a new series of content ...

["inbound marketing"]

Best Practice SEO for Effective Inbound Marketing

Everyone wants their website content at the top of the Google search results page, and with good reason when the first result, on average, captures 33% of search traffic. As a savvy marketer, you ...

["content marketing", "inbound marketing", "digital marketing"]

6 Social Media Tactics to Build Your Brand

  You’re bound to have heard numberous strategies and theories about how to build a social media following for brands - content is king, it’s a two-way conversation, don’t be salesy - maybe you’ve ...

["content marketing", "digital marketing"]

Using Email for Content Marketing Success

  Email is back – and sexier than ever. Always a solid performer, a well executed email marketing programme has, in recent years, been pushed aside by its 'cooler' social media counterparts. But with ...

["content marketing", "inbound marketing", "digital marketing", "how to..."]

How to Hire a Content Marketing Agency

It’s clear — smart companies are adapting in a world gone digital and shifting their marketing spend to where buyers are doing their research and discovery — online. It’s just common sense when 79% ...

["content marketing", "inbound marketing", "digital marketing"]

How Content Marketing complements Native Advertising

Talk to people in the advertising industry and you can get wildly different views on what native advertising is. For some it’s content partnerships between brands and publishers, for others it's paid ...

["content marketing", "inbound marketing"]

3 Tips to Build a Business Case for Content Marketing

Globally Content Marketing is emerging as the go-to strategy for lead generation and it’s now gaining popularity with New Zealand marketers. So if your business is new to Content Marketing, how do ...

["content marketing"]

How Content Powers Word of Mouth

Communication is the root of human existence. Much of how early civilization functioned was wholly dependent on word of mouth and information passed in oral form and folklore. As a people, we are ...

["content marketing", "inbound marketing"]

The State of Content Marketing in New Zealand

Marketing trends ebb and flow with technology, providing new and unique ways for companies to target audiences. From newspaper print ads to today's digital media channels, the ways in which ...

["content marketing"]

Why and How-to Do a Website Content Audit

Well-written SEO content drives your website traffic and increases sales, but how do you know you’re getting the most out of the content at the heart of your inbound marketing strategy? A simple ...

["content marketing", "inbound marketing", "how to..."]

How to Double Lead Generation by Optimising Your Blog

How Can a Blog be Used in Lead Generation? The growing popularity of content marketing has made marketing blogs one of the most powerful tools in the digital marketing toolbox - the fact is, ...

["marketing automation", "digital marketing"]

Latest Marketing Automation Research: Top 10 Takeaways

In the last 6 weeks, two of the biggest names in marketing automation have published reports on the state of Content Marketing in this part of the world.   First came the State of Digital Marketing ...

["content marketing", "digital marketing"]

3 SEO Techniques to Optimise Your Blog

Your content plays a huge role in your business' success, helping you expand your reach and enhancing your visibility on the Internet. Many companies employ various optimisation techniques, but with ...

["content marketing", "inbound marketing"]

Using Social Media Marketing for Business

There are many ways for businesses to reach out to customers. One of the most effective, however, has long been social media marketing. Providing companies with an easy, affordable way to reach ...

["content marketing"]

Co-Marketing: What Is It & How Do You Do It?

 In general, marketing is an individual sport.  As an endeavor that helps grow companies, an effective approach must be sustainable, industry-specific, and carefully crafted, and sharing yours with ...

["content marketing"]

Top 5 Content Marketing Tips

Over the year we've looked at a lot of techniques to improvesales lead generation and tested many tactics in campaigns we've run.  Here are our top 5 Content Marketing tips from 2014 ... Focus on ...

["content marketing"]

Why is my content not working?

If you’re asking yourself this question, chances are you’ve experienced a ‘hands in the head moment’, staring at the poor analytics of a piece of content you’ve put your heart and soul into (and may ...

["content marketing", "inbound marketing"]

Content Marketing: What is it? How does it work?

Search for the ‘top marketing trends of 2014’ in Google you’ll find Content Marketing at the top of almost all the lists. And for good reason. Over the last few years, smart marketers have been ...

["content marketing", "digital marketing"]

The Power of Video Content in Digital Marketing

Video can be an extremely effective content tool, but too often the focus on making the video overshadows the marketing. Here’s 3 things to consider when making and marketing video content. Why ...

["marketing automation"]

Adobe Insights: Big Changes in Digital Marketing

Some very interesting valuable insights in this Adobe commissioned research project looking at how digitally-equipped marketers are feeling. Digital has changed so fast and there's so much going on ...

["marketing automation"]

Is Your Digital Marketing Platform Today-proof?

There's a lot of talk in the UK right now about making sure your digital marekting platform is 'future proof'. We see a lot of New Zealand companies agonising over tenders & capital funding ...

["inbound marketing"]

Wondering Why Your Inbound Marketing Isn’t Converting?

Inbound marketing is becoming a vital part of any successful marketing strategy, but proving the ROI of these strategies is still a major challenge. One crucial way of proving inbound marketing’s ...

["digital marketing"]

Where's the Digital Strategy in Business?

A number of advertising industry leaders in New Zealand have questioned whether a digital strategy is valid given ‘digital is just another channel in the media mix’. However, the industry leaders I ...

["marketing automation"]

The New Digital Marketing Divide

Three years ago Gartner predicted that by 2017, marketing departments would spend more on ‘technology’ than IT departments.  By many accounts this prediction is set to come true. Today over 50 ...

["marketing automation"]

Making Sense of Digital Marketing Complexity

The biggest barrier to improving the performance of most digital marketing programmes or platforms is complexity. And the best results are usually achieved when you simplify things. So how do you ...

["content marketing", "inbound marketing"]

The Importance of Content Marketing Strategies

  In pursuing the thinking that ‘Content is King’ you could end up wearing The Emperor’s New Clothes.   For decades, brands have been persuaded by advertising and SEO experts that content is the ...

["content marketing", "events"]

Top 5 Takeaways from our WLG & AKL #KiwiHUG Events

Over the last few weeks the Done by Friday team, with some help from our friends at Concentrate and HubSpot, have hosted HubSpot User Group (HUG) events in Auckland and our very first Wellywood event ...

["case studies", "inbound marketing", "marketing automation", "agency news"]

How Inbound Marketing Helped Kiwi Wealth Exceed Targets by 1,154%

  When Kiwi Wealth (formerly GMI) approached Engaging Partners to help implement a content marketing strategy for its private wealth division, it was the beginning of a new era of marketing for the ...

["content marketing", "case studies", "agency news"]

How a new Motorhome Selector Tool shifted gears for Wilderness

When Wilderness Motorhomes reached out to Inbound Marketing agency, Engaging Partners, to work out how to leverage their investment in marketing automation (HubSpot) it lead to a journey of discovery ...

["case studies", "inbound marketing", "lead generation"]

How Inbound Marketing helped FRAMECAD exceed targets by 1,314%

FRAMECAD has been selling innovative construction solutions to the world for 30 years. But with a tough and increasingly diverse global market, they turned to Inbound Marketing and local agency, ...

["digital marketing", "technology"]

5 lessons we learned from our first live webinar experience

We prepped and practiced... in a perfect world, our live webinar would have gone off without a hitch. Unfortunately, we weren’t so lucky.  In this blog, we share what happened and what we learned, ...

["content marketing", "inbound marketing", "marketing automation", "how to..."]

Matchmaking 101: How to find your perfect content marketing agency

'We're experts at digital marketing.' 'We're the best content marketing agency in NZ.' 'We'll guarantee SEO results.' Yep, there are a lot of 'experts' out there. So how do you cut through the hype ...

["content marketing", "how to..."]

8 steps to writing brilliant blogs for your business

A quality blog helps your business get found online, builds relationships with prospective customer who are interested in your products and improves your ranking in search engines. The only problem? ...

["events"]

KiwiHUG 12th April 2018: How to Generate More Website Traffic

Come to our next KiwiHUG meet-up on Thursday 12th April in Auckland. You’ll hear from Jonathan Williams (HubSpot and ex-Google) on the latest tips, tricks, and tools to get more of the right type of ...

["content marketing"]

2019 content strategy preview - part 3

It’s the final blog in our three-part series, and it’s time to discuss strategy. We’ve all heard the phrase ‘Content is King’ thrown around for years, but it’s time to start acting like it. You ...

["content marketing"]

2019 content strategy preview - part 2

Now that you know what to dismiss during your next content marketing strategy meeting, it’s time to set some new year’s resolutions — a.k.a. your business goals. Here are six strategies you should ...

["content marketing", "how to..."]

2019 content strategy preview - part 1

  2018 sure was a roller coaster. Whether you enjoyed the trip or not, you're still here! And with the year coming to a close, it's best to gear up and get ready for what's in store this coming 2019. ...