By Sonia Slattery
The Advanced Implementation Certification. Let’s just say, this certification has been a long time coming for HubSpot.
Over recent years, HubSpot’s evolution has been accommodating more and more for corporates – naturally, as they’ve grown, so has the complexity of projects. Because we’re pros at big, complex problems, we recognised that it would be important for HubSpot to differentiate the agencies that could handle the needs of those businesses.
Partner, Michelle O’Keeffe was particularly adamant that agencies be able to prove their worth.
“We’ve always worked with larger clients so technical work like a migration project is always involved anyway. But often we’re finding that these jobs are coming from companies that have worked with other agencies who have hyped up their capability, and created an almighty, expensive mess. We’ve been lobbying HubSpot for a while, saying, ‘You guys need to make people prove that they’re able to do this work.’”
So when HubSpot finally did create this certification, we weren’t going after it just for fun – the Advanced Implementation Certification complement’s Engaging Partners’ business offering sweet spot – it’s what we do, and what we do really well.
Getting the Advanced Implementation Certification
This accreditation is meant to break you – seriously. That’s what the HubSpot Academy team told us once all was said and done. But because we’re pros, we tried not to break a sweat (too much, at least).
Here’s what the rigorous process entailed…
Before we could begin the test we had to nominate our team who would be part of the application process, and each of them had to have passed the Sales Hub Enterprise Implementation course.
Then, just like any HubSpot certification, we had to take the AIC course and exam. Upon passing that, we received our ‘client’: MedRom, a pharma company who was experiencing some serious growth after acquiring five businesses and needed to consolidate their systems and processes into one.
From there, it was our job to scope, design and deliver a (very) complex CRM and marketing technology project for them.
Our solution to the challenge looked a little something like this:
Do you want to see the uncensored version of this implementation plan? Set up a time to talk with [us] about your implementation needs.
When presenting it to the HubSpot Academy team – who were pretending to be the fussy MedRom executives – we had to work through not just our proposal, but a number of left-field questions as well.
In the end, we’re thrilled to announce that we received the highest mark globally: a lofty 99%. A score that we earned not just because we know our stuff, but because we also took the time to truly get to know and understand the client. We’re still waiting to hear where the other 1% went…
What does this mean for our clients?
Moving forward, we’ll be working closely with HubSpot to scope, design and deliver complex CRM and marketing technology projects for enterprise customers.
“For both our existing and new clients, this certification validates our reputation as a highly competent, technically advanced agency partner,” says Michelle. “With the combined knowledge, skills and experience of our Asia Pacific team, our clients are in safe hands when it comes to complex integrations – both within and beyond the boundaries of HubSpot’s marketing, sales and service platform.”
This certification is no doubt the first of many specialisations to come – so we’re excited to see what’s next.