“Watch the scenery, not the meter.”
Brief:Promote Air New Zealand Taxis to Air New Zealand domestic travellers.
Challenge:Create messaging that could be used across Air New Zealand’s owned media, particularly on-screen in domestic flights.
Response:By showcasing New Zealand’s natural beauty, we encouraged passengers to take an Air New Zealand taxi, sit back, relax and watch the scenery, not the meter.
© 2014 Done by Friday