The team at Trade Me Jobs approached Engaging Partners to develop a content strategy that would bring direction and cohesiveness to their content programme.
Developing a content marketing programme wasn't something we had the in-house expertise to manage. Working with Engaging Partners to therefore develop this worked perfectly because they were able to quickly understand our business goals and challenges, our customers and our current content marketing. The team began by producing a strategic framework to help us; drive brand engagement, boost SEO performance and meet our wider marketing objectives. We also worked with the team to undertake content planning (including ideation and creative concepts) through to content execution. Our first video series that Engaging Partners produced for us really hit the mark and working with Rebecca, Sonia and the rest of the team was effortless and brought us better business results.