Asmuss Group: Website Transformation

Asmuss is a NZ owned and operated company with four generations of family proudly driving innovation, evolution and leadership in steel and flow control solutions for large-scale construction and infrastructure projects.

Asmuss was beginning the process of amalgamating four companies into one refreshed brand and each had their own website. The challenge was to create a new website for Asmuss that would unite the brands, consolidate service offerings, make it easy for customers to find products and present Asmuss as the industry leaders they are.

Rafaela Mendes, from Asmuss says: “It wasn’t just rejigging a new website. It was creating a new brand, a new way of customer navigation, and a new way of presenting our product range to all of our customers in a beautiful way. 

Engaging Partners proposed a step by step approach to break the sections of the project into 3-4 month phases - which was really useful as it felt like we were continually achieving things, and our clients and staff members could visibly see the progress we were making.”

The first phase of the website was showcased at the 100th Year Anniversary celebrations, and the project team are continuing to roll out new phases of the website project, as well as process improvements that will transform how the business services its customers.

“We are ready to go to the next level of digitalising the business through HubSpot CRM, Marketing, Sales, and Service Hubs,” says Rafaela.