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Project brief

The Professionals Real Estate Group is an organisation not afraid to do things differently. And when the opportunity arose to work with us, visionary former NZ CEO Mike Henderson could see that things were about to change for the business.

 

Work / services

  • Inbound strategy
  • Lead generation
  • Content production
  • HubSpot Marketing Hub implementation
  • HubSpot CMS development
  • Custom API development for CRM integration
  • Programme management

By Sonia Slattery

Professionals is a collective of independently owned real estate businesses across New Zealand (and Australia), who today, punch well above their weight when it comes to lead generation. Without the big brand and marketing budgets of their competitors, they knew that to find success in today’s digital market place, they needed to be smarter with their marketing spend.

We developed, implemented and evolved The Professionals Inbound Marketing programme over the course of 4 years, which has delivered a solid stream of leads with combined potential revenue value of over $5 million. The programme has proven its worth with members deepening their involvement to leverage and refine the programme further.

In 2018 we were also engaged to re-imagine the digital brand strategy to take the organisation into the future. The strategy led to the redevelopment of the NZ website onto the HubSpot CMS to revitalise the brand and leverage the power of personalisation available to The Professionals based on depth of content developed over the previous four years. It was a complex project involving sophisticated integrations between the legacy property CRM system (Property Suite), REINZ data feeds and HubSpot.

Engaging Partners provided invaluable strategic guidance and excellent execution of marketing strategy for The Professionals. Over the course of our relationship, myself and my key stakeholders have developed a true appreciation for the value of Inbound Marketing, and the results speak for themselves. The future for the Real Estate industry is certain to be an interesting one, so it’s reassuring to know that the work we are doing with EP is carving out a leadership position in the digital space.

Mike Henderson / former CEO, The Professionals Real Estate Group.

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