Create an interactive event finder to connect Air New Zealand customers with ancillary services.
We engaged [Engaging Partners] to 'blue sky' customer engagement concepts and out of this work came the concept for the Fantastic Freeway campaign. We simply couldn't 'not' do it. They understood our customer. They understood our brand. And they worked out how to get the technology set up and integrated to create both an online and offline experience of our brand. We couldn't be happier with the results.