Inbound Marketing Thoughts and Curation Blog - All Articles (6)

hubspot marketing hub audit

How to tips and tricks, Website transformation, Marketing transformation

How to do a HubSpot Marketing Hub Audit

If your business has been using HubSpot Marketing Hub for some time, chances are, your portal could be in need of a clean up. Perhaps you’ve had staff changes, there’s been an increase of users on the platform or the volume of content has sky-rocketed. We know how easy it is for your portal to...

Content Marketing in New Zealand

Content/Inbound marketing

The state of content marketing in New Zealand

Marketing trends ebb and flow with technology, providing new and unique ways for companies to...

how ecommerce supplements b2b sales channels

Website transformation, Marketing transformation, eCommerce

How ecommerce supplements traditional B2B sales channels

ECommerce is booming, and it’s not only consumers who are flocking online to book, order, subscribe...

Using social media for content marketing

Lead generation, Content/Inbound marketing

Social media is content marketing's secret weapon

A few years ago, when you thought about social media, lead generation was probably the last thing...

How to decide what content formats work best for lead generation

Lead generation, Content/Inbound marketing

What content formats work best for lead generation?

Video? eBook? Infographic? White paper? Blog? Webinar? With so many content types and channels...

Sales transformation, Content/Inbound marketing

How to keep your sales pipeline healthy in a COVID world

We're already hearing some great stories of reinvention and recovery as businesses adapt to our new...

Marketing Personas

How to tips and tricks, Content/Inbound marketing

How to create marketing personas

Here at Engaging Partners we’ve used personas for many years to help us design inbound marketing...