Built for the complexity
manufacturers actually run.

For most mid-market and enterprise manufacturers, yes — particularly where you need marketing, sales, service, commerce and channel management to operate from a single source of truth. HubSpot's gap historically was complex B2B commerce and dealer portals, which is exactly where CommercePro closes the loop without requiring a third-party platform or custom build.

HubSpot is increasingly competitive in mid-market manufacturing environments, particularly where consolidation, ease of use and faster time-to-value matter. Salesforce and Dynamics still win at the very high end where deeply customised engineering CPQ, complex compensation engines or specialised manufacturing modules are non-negotiable. We're frequently brought into evaluations specifically to architect the operational depth prospects worry HubSpot lacks — and most of the time, properly configured HubSpot plus CommercePro covers the requirements.

Yes. We integrate HubSpot with major manufacturing ERPs including SAP, NetSuite, Microsoft Dynamics, Pronto, Sage and Acumatica, as well as the finance systems that sit alongside them, including Xero, QuickBooks and MYOB. Integration architecture and migration scoping are core to how we run a project.

Yes. We've built dealer ordering portals, distributor self-service, channel marketing enablement and account-based pricing for manufacturers running channel networks across multiple regions. CommercePro powers the transactional layer, while HubSpot powers everything around it.

Yes, and increasingly that's the default architecture we recommend for manufacturers expanding into D2C. CommercePro lets you run B2B and D2C commerce inside the same HubSpot environment, with shared customer data, unified marketing and a single source of truth for every channel.

Yes. A meaningful portion of our manufacturing work is structured migration from Salesforce, Microsoft Dynamics, Sage and homegrown systems. We've built a CRM migration practice specifically for moving complex commercial operations onto HubSpot without losing pipeline data, customer history or channel relationships.

A focused implementation covering CRM, marketing automation and baseline ERP integration typically runs for eight to 16 weeks. A full transformation including dealer portals, B2B eCommerce, service workflows and multi-system integration typically runs for four to six months. We scope accurately during structured discovery before any commitment is made.

We're based in Auckland and Sydney, with active manufacturing clients across New Zealand, Australia, the UK and the US. ZIWI alone exports to 35 markets globally, all managed through the HubSpot environment we built. Manufacturing work travels well because the underlying commercial and operational patterns are remarkably consistent across markets.