No interrupting please

No interrupting please.

 

Inbound doesn't interrupt

Inbound marketing doesn’t fight for the attention of your potential customers. With Inbound, they come to you.

Done right, Inbound marketing focuses on attracting customers to your brand by providing relevant and helpful content that is discoverable at exactly the right time in their buying journey, where they happen to be online, and in formats that resonate with them.

Yet Inbound Marketing has a broader purpose than 'content' marketing alone. Inbound is underpinned by strategy, methodology and technology to nurture people who engage with your content through to the moment of purchase. In a nutshell? Inbound delivers leads (otherwise known as lead generation).

Learn more: How to do Inbound Marketing

How we do inbound

How we do Inbound

Inbound always starts with a deep appreciation for your ideal customers - your personas and their buying journey. At Engaging Partners our entire team will live and breathe your personas as we develop your Inbound programme.
Depending on your goals and budget, we'll then develop an Inbound programme that may combine a range of services:

  • Persona focus group research
  • Buyer journey planning
  • Content calendar planning
  • Content development (all formats)
  • Blogging and social posting
  • Paid media strategy and execution (social and Google)
  • Ongoing monitoring and optimisation of your programme.

 

Inbound got you thinking? We think about it ALL the time so let's connect.

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