The idea of using videos to spice up your content isn’t a new one. In fact, right now, video is one of the most popular forms of content available - and no matter what industry you’re in, your customers want you to get involved. You can use video to improve all of your business functions and this guide will show you how.
Time and time again, video has shown how it can improve your content. Just take a look at these statistics…
And the stats go on. At the end of the day, video is a great way to communicate with your personas. That means it can be used in all your key business functions including marketing, sales and customer service.
Your customers are looking for videos from your brand. In fact, more than 50 per cent of consumers want to see videos more than any other content. And, after reading statistics like how a video on a landing page can boost conversions by 80% or how simply placing the word 'video' in your email subject line can increase your open rate, it would be silly not to use video in your marketing strategy at least some way.
Here are just a couple of ways you can use video to improve your marketing.
Here’s an example of some great marketing video content we’ve produced for clients:
People have changed the way they search for information. 70 per cent of a buyer’s research is done before talking to sales, and 59 per cent of buyers prefer not to talk to sales at all. These reasons alone demonstrate how important videos can be to sales. You can help educate your personas before they even pick up the phone to talk to your people.
Below, we share a couple of ways you can use video to help your sales function.
One of the most important places you can use video? In your customer service function. Keeping your customers happy and engaged with your brand is one of the best ways to build brand loyalty - especially as the internet gives customers a quick means to jump ship to another brand when they aren’t getting what they want out of yours.
Here are a couple of ideas around how you can implement video into your customer service function.
Here's an example of a customer support video: