What is Loop Marketing?
Loop Marketing is the next evolution of inbound - built for a world where the buyer journey is no longer linear. Instead of guiding leads through a funnel that ends at conversion, the Loop creates a continuous system of learning, engagement, and optimisation that compounds growth over time.
Powered by HubSpot’s new AI tools, and designed to connect every part of your customer journey. Each interaction - every campaign, click, or conversation - feeds data back into the system, so your marketing gets smarter and more effective with every cycle.
But Loop Marketing isn’t just about automation or efficiency. It’s about aligning human strategy with intelligent technology - using AI to amplify your team’s creativity, not replace it. When built properly, the Loop becomes an always-on growth engine that continuously attracts the right audiences, deepens relationships, and improves outcomes across marketing, sales, and service.
How Loop Marketing Works
Loop Marketing turns traditional funnels into continuous growth systems. Instead of campaigns that start and stop, the Loop connects strategy, execution, and optimisation in a cycle that learns and improves with every pass.
Express: Define your brand, audience, and strategy so every message and AI-driven action aligns with your identity and goals.
Tailor: Use data and AI to personalise experiences at scale - ensuring every touchpoint feels relevant and timely.
Amplify: Expand your reach by optimising campaigns for AI discovery, testing new channels, and repurposing what works.
Evolve: Measure, learn, and refine. Each loop builds on the last, creating a self-improving marketing system that compounds results.
Why Partner with Engaging Partners
At Engaging Partners, we don’t just talk about Loop Marketing - we build it. As one of Australia and New Zealands' leading HubSpot partners, we’ve spent over a decade helping businesses connect strategy, systems, and storytelling inside the HubSpot ecosystem.
Our team combines deep technical capability with strategic marketing expertise. We know how to turn frameworks like Loop Marketing into practical, high-performing systems that deliver measurable growth — not more marketing noise.
We help you:
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Translate HubSpot’s Loop framework into a strategy that fits your business model
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Implement and optimise AI tools like Breeze, Commerce Hub, and Data Hub to power each stage of the Loop
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Align marketing, sales, and service teams around shared goals and data
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Build reporting and feedback loops that prove ROI and drive continual improvement
Matt Cannon
Head of Marketing,
MasterCraft Kitchens
“Engaging Partners has been instrumental in getting our digital journey underway. They are basically an extension of our team. We particularly value their capacity for translating the technicalities of their work into language we understand.”
Marketing Manager,
Asmuss
“Engaging Partners has exceeded expectations and I am such an advocate. We were stunned with how fast we could get to where we are today - and the fact we didn’t have to constantly tweak and change things that they presented to us is exemplary of the quality of work they provide and their ability to understand a client’s needs. Engaging Partners delivered exactly what we wanted, and more.”
Matt Cannon
Head of Marketing,
MasterCraft Kitchens
“Engaging Partners has been instrumental in getting our digital journey underway. They are basically an extension of our team. We particularly value their capacity for translating the technicalities of their work into language we understand.”
Matt Cannon
Head of Marketing,
MasterCraft Kitchens
“Engaging Partners has been instrumental in getting our digital journey underway. They are basically an extension of our team. We particularly value their capacity for translating the technicalities of their work into language we understand.”
Matt Cannon
Head of Marketing,
MasterCraft Kitchens
