To stay at the digital forefront, you must embrace change. 

In this Lab, Boyd will draw on learnings and insights from 20 years of digital marketing experience and as he chats with HubSpot Transformation Partner Hugo Venter. Together, they'll walk you through the key steps that you can take to embrace digital transformation, strengthen your online presence, and win in global markets.

This webinar streams live on the 19th of May, at 12pm NZT as part of Techweek 2022.

Meet our speakers!


Boyd Wason

CEO and Founding Partner at Engaging Partners

Webinar Host 

Boyd is a pioneer of digital marketing with a passion for helping businesses realise the true potential of digital channels and technologies to achieve hard objectives – produce leads and create sales.

Through his career he's created breakthrough strategies for clients including Heinz Wattie's, Holden, James Hardie and Air New Zealand - along the way winning numerous awards.

Boyd is a strategic visionary on a mission to align humans with technology to create better customer experiences and drive greater business outcomes.


Hugo Venter

Senior Transformation Partner at Engaging Partners

Webinar Guest 

Hugo is a marketing professional with a diverse background in digital and traditional media. His resume includes complex CRM and CMS projects for organisations such as the World Bank Group, MSC Cruises and First National Bank.

He has overseen ecommerce deployment in businesses of varying scale and has worked with Shopify in support of their largest merchants on the Shopify Plus platform.

Today, Hugo is a Senior Transformation Partner at Engaging Partners and his superpower is finding (or making) ways for organisations to navigate complex problems.

A few things we'll cover:

Digital Trends

Friend, or foe? The digital world feels like it's constantly changing, with new trends popping up left, right, and centre. We know that this is a difficult world to navigate when you're trying to implement strategies for success - so we've decided to share advice that'll help you decide the trends that are worth following.

Evaluating Technology

Technology is a key enabler of business success - so don't become a digital dinosaur! It's important that all of your systems are agile and operate seamlessly, so you can perform excellently and win international clients. We'll fill you in on the tips and tech you should be using for digital success. 

Social Media

It’s pretty obvious that social platforms offer a huge marketing opportunity, especially when you consider that most people spend 2.5 hours a day on social media! We'll walk you through the process of setting up social media campaigns, including setting marketing goals, monitor progress, and track performance.


Find out more about the rest of Leaders Lab Webinar series below.

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