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  • Service

    Solutions that transform complex to simple, and impossible to done.

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    Generate more leads and opportunities
    If you’ve built a blueprint for growth, it's time to revitalise how you attract and convert.
    dashboard_customize
    Convert and retain more customers
    Maximise every opportunity to convert and turn more prospects into customers, while personalising the experience.
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    Serve customers better, on and offline
    Led by a specialist CRM implementation expert, we assemble the right mix of specialist talent to improve your lead generation and CX delivery.
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    Digitise the customer experience
    Are traditional ways of doing business stopping you from better CX? We can rapidly build and deploy a solution to give you a clear advantage.
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    A website that attracts and converts
    Sluggish websites make managing content and selling online a constant challenge. We’ll help you attract, convert and retain your target market.
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    Services methodology
    Robust and considered, our flexible methodology bends to your needs, but won’t break.
  • About

    A team that challenges the impossible and knows that everything great begins by asking ‘what if?’

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    The thinking behind, before and beside the technology
    It takes real expertise to harness this strength to fit the nuances of a large, complex organisation, and optimise how you connect.
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    Discover the people at the heart of Engaging Partners
    We cracking team of specialised talent, assembled to solve your most challenging problems and power your business growth.
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    Our partners allow us to create meaningful results
    Together, we unlock new horizons and create boundless opportunities for growth.
  • Our work

    Built on a platform designed for growth, seamlessly tailored to meet your objectives.

    View all our case studies
    Browse through our case studies for a glimpse into real-world success stories across various industries.
    icon_search
    Breaking Boundaries with GoalsGetter
    Nikko AM, a pioneer in financial innovation, boldly redefines the investment experience with its GoalsGetter app
    icon_search
    Supercharged with Commerce
    Marketing Association, leading New Zealand's marketing community, undergoes a digital transformation ...
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    Developed at speed and delivered at scale
    Mastercraft Kitchens, a titan of kitchen design, redefines its online presence. The result? A platform that fully brought to life the legacy ...
  • Resources

    Solutions that transform complex to simple, and impossible to done.

    developer_guide
    Guides

    Dive into our comprehensive guides, your ultimate resource for industry insights and boosting revenue.

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    Webinars

    Discover the secrets of marketing and technology success in our interactive webinars, led by global industry experts.

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    Answers to your questions

    Get clear, concise answers to your burning questions, backed by expert knowledge and research.

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    Blog

    A place for all the latest insights, news and developments in the industry.

    build
    Tools, templates and infographics

    Explore our curated collection of tools, templates, and infographics designed to streamline your work and increase efficiency.

  • Service

    Solutions that transform complex to simple, and impossible to done.

    leaderboard
    Generate more leads and opportunities
    If you’ve built a blueprint for growth, it's time to revitalise how you attract and convert.
    dashboard_customize
    Convert and retain more customers
    Maximise every opportunity to convert and turn more prospects into customers, while personalising the experience.
    redeem
    Serve customers better, on and offline
    Led by a specialist CRM implementation expert, we assemble the right mix of specialist talent to improve your lead generation and CX delivery.
    local_mall
    Digitise the customer experience
    Are traditional ways of doing business stopping you from better CX? We can rapidly build and deploy a solution to give you a clear advantage.
    language
    A website that attracts and converts
    Sluggish websites make managing content and selling online a constant challenge. We’ll help you attract, convert and retain your target market.
    home_repair_service
    Services methodology
    Robust and considered, our flexible methodology bends to your needs, but won’t break.
  • About

    A team that challenges the impossible and knows that everything great begins by asking ‘what if?’

    lan
    The thinking behind, before and beside the technology
    It takes real expertise to harness this strength to fit the nuances of a large, complex organisation, and optimise how you connect.
    account_circle
    Discover the people at the heart of Engaging Partners
    We cracking team of specialised talent, assembled to solve your most challenging problems and power your business growth.
    handshake
    Our partners allow us to create meaningful results
    Together, we unlock new horizons and create boundless opportunities for growth.
  • Our work

    Built on a platform designed for growth, seamlessly tailored to meet your objectives.

    View all our case studies
    Browse through our case studies for a glimpse into real-world success stories across various industries.
    icon_search
    Breaking Boundaries with GoalsGetter
    Nikko AM, a pioneer in financial innovation, boldly redefines the investment experience with its GoalsGetter app
    icon_search
    Supercharged with Commerce
    Marketing Association, leading New Zealand's marketing community, undergoes a digital transformation ...
    icon_search
    Developed at speed and delivered at scale
    Mastercraft Kitchens, a titan of kitchen design, redefines its online presence. The result? A platform that fully brought to life the legacy ...
  • Resources

    Solutions that transform complex to simple, and impossible to done.

    developer_guide
    Guides

    Dive into our comprehensive guides, your ultimate resource for industry insights and boosting revenue.

    co_present
    Webinars

    Discover the secrets of marketing and technology success in our interactive webinars, led by global industry experts.

    live_help
    Answers to your questions

    Get clear, concise answers to your burning questions, backed by expert knowledge and research.

    developer_guide
    Blog

    A place for all the latest insights, news and developments in the industry.

    build
    Tools, templates and infographics

    Explore our curated collection of tools, templates, and infographics designed to streamline your work and increase efficiency.

Get in touch

Register for Engaging Partners Leaders Lab Webinar Episodes

Persona Profiles — a not-so-secret secret to business growth.

As a semi-fictional representation of your ideal customer, persona profiles, or buyer personas, help you focus your time on qualified prospects, guide product development to suit the needs of your target customers, and align all work across your organisation to help propel growth. But, while most people are familiar with the term, not many know how to actually execute them.

In this Lab, Boyd unpacks his experience creating over 300 persona profiles and chats with Topic Buddy founder Jay Sen, to give you the inside scoop on personas and the customer's journey. This webinar will stream live on Tuesday, the 19th of April, at 12pm NZT.

Meet our speakers!

ep-webinar-guest-boyd-wason@2x

Boyd Wason

CEO and Founding Partner at Engaging Partners

Webinar Host 

Boyd is a pioneer of digital marketing with a passion for helping businesses realise the true potential of digital channels and technologies to achieve hard objectives – produce leads and create sales.

Through his career he's created breakthrough strategies for clients including Heinz Wattie's, Holden, James Hardie and Air New Zealand - along the way winning numerous awards.

Boyd is a strategic visionary on a mission to align humans with technology to create better customer experiences and drive greater business outcomes.

ep-webinar-guest-jay-sen@2x

Jay Sen

Founder of Topic Buddy

Webinar Guest Speaker 

Jay is a leader in the marketing industry. He is the founder of Topic Buddy, an innovative platform that helps writers learn how to become Certified Content Planners and earn a higher income consistently.

As well as this, Jay is also the founder of the Content Marketing Virtual Summit, a global marketing event with over 10,000 participants. 

His expertise? Data science, artificial intelligence, marketing strategy and analytics, predictive risk modelling, and business development - including a $2 billion acquisition.

A few things we'll cover:

Preparing Personas

Personas provide tremendous insight for your company that will help you nurture more leads and land more sales. They're great for your business - but how do you actually create them? 

The Strategy

So once you've established your buyer personas, what next? You need to understand your persona so you can understand their journey and create specific, unique content for your ideal audience.

Top Tips

Boyd has over 300 persona profiles under his belt, so he definitely knows what to do, and what not to do. He's going to share some exclusive tips that'll undoubtedly help you along the persona creation path.

Find out more about the rest of Leaders Lab Webinar series below.

Find out more