Persona Profiles — a not-so-secret secret to business growth.

As a semi-fictional representation of your ideal customer, persona profiles, or buyer personas, help you focus your time on qualified prospects, guide product development to suit the needs of your target customers, and align all work across your organisation to help propel growth. But, while most people are familiar with the term, not many know how to actually execute them.

In this Lab, Boyd unpacks his experience creating over 300 persona profiles and chats with Topic Buddy founder Jay Sen, to give you the inside scoop on personas and the customer's journey. This webinar will stream live on Tuesday, the 19th of April, at 12pm NZT.

Meet our speakers!


Boyd Wason

CEO and Founding Partner at Engaging Partners

Webinar Host 

Boyd is a pioneer of digital marketing with a passion for helping businesses realise the true potential of digital channels and technologies to achieve hard objectives – produce leads and create sales.

Through his career he's created breakthrough strategies for clients including Heinz Wattie's, Holden, James Hardie and Air New Zealand - along the way winning numerous awards.

Boyd is a strategic visionary on a mission to align humans with technology to create better customer experiences and drive greater business outcomes.


Jay Sen

Founder of Topic Buddy

Webinar Guest Speaker 

Jay is a leader in the marketing industry. He is the founder of Topic Buddy, an innovative platform that helps writers learn how to become Certified Content Planners and earn a higher income consistently.

As well as this, Jay is also the founder of the Content Marketing Virtual Summit, a global marketing event with over 10,000 participants. 

His expertise? Data science, artificial intelligence, marketing strategy and analytics, predictive risk modelling, and business development - including a $2 billion acquisition.

A few things we'll cover:

Preparing Personas

Personas provide tremendous insight for your company that will help you nurture more leads and land more sales. They're great for your business - but how do you actually create them? 

The Strategy

So once you've established your buyer personas, what next? You need to understand your persona so you can understand their journey and create specific, unique content for your ideal audience.

Top Tips

Boyd has over 300 persona profiles under his belt, so he definitely knows what to do, and what not to do. He's going to share some exclusive tips that'll undoubtedly help you along the persona creation path.

Find out more about the rest of Leaders Lab Webinar series below.

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