Work / services
- Persona development for B2C and B2C personas
- B2C content strategy
- B2B content strategy
- Video content
- Solution design for B2B website content
Chorus approached us to provide strategic direction to their established programme of B2C content production. We were then asked to develop a new B2B content strategy to help the business launch a new product offering to SME businesses.
Engaging Partners has provided strategic guidance and content production services for both our Consumer and SME marketing segments. The industry we operate in is complex and the writers and content producers were able to quickly grasp messaging that hits the mark with our personas. The Engaging Partners team is proactive in their strategic support and their thinking is backed by a 'content machine' which complemented our resources well and allowed us to deliver content to an exceptionally high standard.