Managing memberships with HubSpot: An overview

Sonia Slattery

08 February 02023

As your organisation grows, so does your membership base. And with growth, centralising and streamlining your communications with members, both new and existing, becomes a challenge. 


What is a membership management system?


A MMS is a software application that helps organisations manage their members and membership information. Some of the key features of a MMS include the ability to effectively manage member information, contact details, membership status, and also offers the ability to track members engagement and participation in events, meetings, and other activities.


What are the benefits of a membership management system?


One of the main benefits of using a MMS is automation - it allows organisations to automate many of the tasks associated with managing memberships. For example, a MMS can automatically send out renewal reminders to members, track member attendance at events, and generate reports on member engagement. For this reason, these systems can be used by a wide range of organisations, including non-profits, clubs, and associations, to track member engagement and participation, and manage their memberships! 

What’s more, MMS can help organisations to better target their outreach and engagement efforts with the detailed information they can capture and provide about members.


What should I look for in a membership management system?


When choosing a MMS, it is important to consider the specific needs of your organisation. Some key factors to consider include the number of members you have, the type of information you need to track, and the level of automation you require. There are many different MMS software options available on the market, each with their own unique features and capabilities. 


Integrating HubSpot and WooCommerce


WooCommerce is an eCommerce plugin for WordPress sites that allows you to transform your WordPress website into an online store. HubSpot is the number one CRM platform for scaling businesses and has capabilities to include sales automation, CRM and customer service functionality.

Integrating HubSpot and WooCommerce creates an eCommerce marketing and sales powerhouse. The HubSpot for WooCommerce extension syncs your WooCommerce data with HubSpot so that you can engage your members with targeted email marketing, automation and ads. 

Once installed, you'll be able to:

  • Sync historical and new WooCommerce data with HubSpot to better manage your members and their profiles.
  • Track members, segment contacts based on their actions, automate marketing follow-ups to drive more sales and measure your growth with advanced business analytics.


HubSpot's membership management system in action


The Marketing Association needed to modernise its website and retention platform, making it easier for staff to manage communications and allowing memberships to be sold online (and automatically renewed). We initiated a multi-hub solution focused on automation and system efficiency. Read about the project here.

In conclusion, investing in a good membership management systems can be a game-changer for any membership-based organisation. With the right MMS, organisations can automate many of the tasks associated with managing memberships, gain valuable insights into their members, and improve their outreach and engagement efforts, helping you stay organised, save time, and improve relationships. So, if you're still relying on manual processes or outdated systems, it may be time to consider upgrading to a more efficient solution.

Engaging Partners team

We think tech, but speak human