How to use HubSpot snippets in sales emails to save time

Boyd Wason

17 December 02019

If you're in sales - this one's for you. You want to ensure you treat each potential customer as an individual, but there are lots of things you do repeatedly right? Look no further. HubSpot Sales Hub is absolutely packed with features that will save you time, and at the same time, build trust with your customers. Here's everything you need to know about one of our favourite features - snippets. 

What on earth are snippets?

Snippets are pre-prepared, reusable text blocks that can be placed into whatever you're writing instantly using the # key. It's kind of like copy and pasting, but the difference is you can insert any snippet you've already created instead of just the last line you copied.

Think of it as having a fully customisable, instantly accessible arsenal of typing shortcuts at your disposal at all times, whether you're closing a deal with an existing lead, or reaching out to someone new. 

How to prepare a snippet


How can I use snippets?

Snippets are quick and easy to create, and they can be used in so many different situations - the only limit is your imagination. Thinking about universal phrases that you use every day is a great place to start. 

You can create a snippet using these common phrases instead of having to type the entire thing every time you use it. You can just insert it straight into the text - voila! The more common phrases you add, the more powerful the snippet feature becomes, particularly over instant messenger applications or email when quick responses are important. 

A snippet in action

What's so great about snippets?
  1. Snippets save time: You spend hours sending dozens of emails and messages every day. Snippets allow you to save small amounts of time during every interaction, which goes a long way when you add it all up. 

  2. Snippets preserve that personal touch: Snippets are generally universal text, but they're not limited in the way that templates are. They make it far easier to customise the message and add personal touches where appropriate. 

  3. Snippets help you build trust: Snippets optimise time and allow you to personalise your messages which makes it easier for you to communicate promptly, effectively and accurately. This improved communication helps you build trust with your customers and leads, strengthening those relationships. 

While snippets might take a little getting used to, you'll see the benefits quickly after setting them up. 

How do you get hold of this amazing tool you ask?

Snippets is a free feature on all HubSpot Sales Hub licenses. Find out more here or get in touch with us for a demo on all the features of HubSpot Sales Hub that will save you time on admin, so you can spend more time closing deals.

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Engaging Partners team

We think tech, but speak human