Commerce Powered CRM: Streamlining your sales and payment processes

Boyd Wason

16 May 02023

As eCommerce continues to grow rapidly, businesses are looking for ways to improve their online presence and customer experience. One way to do this is by integrating a customer relationship management (CRM) system with an eCommerce platform. 

This blog post explores the concept of commerce powered CRM, and how it can help your businesses streamline sales and payment processes, while at the same time, improving the customer experience.

The ultimate solution 

Commerce powered CRM refers to a CRM system with Commerce functionality. The main difference between traditional Commerce and CRM-powered commerce is that the latter provides all the benefits of a CRM system with all the features of a commerce system in a single platform. This means that the customer journey is immensely simplified when your commerce journey is powered by a CRM.

With a commerce powered CRM system, businesses can gain insights into customer behaviour and preferences, track their interactions with the company across multiple channels, and deliver personalised experiences that drive customer loyalty.

Why CRM-powered commerce is the key to boosting your business

Commerce powered CRM offers a number of benefits for businesses, such as:

  • Improved customer experience: With a commerce powered CRM system, businesses can provide customers with a more personalised shopping experience that meets their specific needs and preferences. This helps drive customer loyalty and increase sales.

  • Increased sales: By gaining insights into customer behaviour and preferences, businesses can better target their marketing efforts, offer personalised recommendations and promotions, and increase conversions.

  • Reduced administrative workload: By automating sales and payment processes, businesses can reduce the amount of manual work required to manage customer relationships. This frees staff to focus on more high-value activities.

Unifying your sales processes

How does commerce powered CRM streamline sale management? The benefits of commerce powered CRMs are numerous. By integrating directly with your eCommerce platform, these systems can improve customer experience by providing personalised recommendations and targeted marketing campaigns. They also provide greater visibility into customer behaviour, allowing you to make data-driven decisions about sales strategies and marketing campaigns. Commerce powered CRMs also enable businesses to streamline operations, reducing the time and effort required to manage orders and inventory.

CommercePro - the only solution you  need

When choosing a commerce powered CRM, it's essential to evaluate your specific needs and consider the software's scalability. CommercePro is built on HubSpot by Engaging Partners, is a comprehensive CRM solution seamlessly integrating HubSpot, Stripe, and Xero, or your chosen finance platform. It enables full eCommerce functionality without the need for a third-party platform, such as WooCommerce or Shopify. 

All functions, from products to memberships, discount codes, and cart reports, all run directly on HubSpot through the use of standard and custom objects. This HubSpot-first payment solution replaces the typical, complex WooCommerce/Wordpress configuration, and opens up a world of eCommerce possibilities. Curious to find out more? Try a free demo now.

The future of business is here

But why would your company need a commerce-powered CRM? Commerce-powered CRMs are the future of business operations, providing businesses with the tools they need to improve customer experience, increase sales, and streamline operations. By integrating directly with your eCommerce platform, these systems offer a seamless flow of data between your sales, marketing, and customer service teams. 

When choosing a commerce-powered CRM, evaluate your specific needs and consider a solution like CommercePro, which offers comprehensive functionality and seamless integration with your eCommerce platform. With the right commerce-powered CRM in place, like CommercePro, your business can thrive in the digital age.

Engaging Partners team

We think tech, but speak human