Fantastic Freeway

Air nz fantasticfreeway

air nz
“The Fantastic New Zealand Freeway.”

Create an interactive event finder to connect Air New Zealand customers with ancillary services (rental cars and accommodation) around the RWC.

This was a blue-sky project to reinvent the customer experience when in the discovery, planning and booking phases of going on holiday.

We launched a 12 month social media & search optimisation campaign for Air New Zealand Rental Cars that tracked the journeys of two free rental cars – one named Jeffree and other named Freeona.  Customers were given the free car on the basis that they snapped pics from the road on the in-car Android phone which was loaded with a purpose built travel app (designed and developed by us) that automatically posted content to Google and to the Freeway website.


  • Art Direction
  • Form or Function
  • Web Development