Content marketing

Taylor Swift, Spotify, and Clever Content

By Boyd Wason

In 32 Proven Content Marketing Tips, Tricks and Ideas we wrote about Newsjacking.  

Here's a great article from Marc Cowlin writing for This Moment about how Spotify took advantage of the less than positive news that Taylor had withdrawn from not just Spofity, but a number of other streaming music services.  

I did a little further digging of my own and found that Pandora have negotiated an agreement with Swift's record label to play her music - look forward to seeing how Pandora shake up Social Media with some newsjacketing of their own.

 

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