Content marketing

Done by Friday Takes Global HubSpot Growth Award

By Boyd Wason

Hubspot_ImpactAwards_CategoryLogos_InboundGrowthStory-01-1HubSpot’s Client Growth Award recognises an agency’s inbound marketing success by highlighting how they helped a client experience rapid growth with inbound marketing practices. HubSpot currently has over 20,000 global customers and 3,100 agency partners who were all eligible to compete for this award.

Gareth Morgan Investments (GMI) is a New Zealand owned and operated investment management business. They needed a better way to get their Private Portfolio and KiwiSaver scheme messages to the right audience, and produce more quality leads for the business. So, they approached Done by Friday to help them develop an Inbound Marketing Strategy to reach and convert a bigger audience.

By working with DBF and HubSpot, GMI was able to shift from a traditional marketing approach to an always on Inbound Marketing one. The results were so spectacular that after just 3 months, all promotional activity for the campaign was paused due to the high influx of leads!

So, how did we do it – in a nutshell?

We developed sophisticated nurture programmes that used a combination of:

  • Carefully configured out-of-the-box smart lists with unique CTAs for each tool
  • Lead scoring to prioritise content offers
  • A small amount of custom code to overcome in-branch technical challenges
  • Well thought-out nurture plans for every possible lead journey

The result was a truly omni-channel campaign that was able to exceed original lead goals by 1,154% -- and the campaign is on track to exceed original KPIs by over 5x the goal!

GMI was so impressed with the success of the first campaign that they adopted Inbound Marketing as ‘the way of the future’ for the business and they now drive all their marketing and sales activity out of HubSpot.

Want to find out more about what went into the phenomenal success of the GMI + DBF campaigns? You can read all about it in our blog.

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