Our blog.

We prepped and practiced... In a perfect world, our live webinar would have gone off without a hitch. Of course, we weren’t so lucky. So here's what we learned.

Topics: Digital marketing, How-To's, Technology

I’ve always been a little freaked out by the term ‘influencer’ - why are people happy to be influenced? I’ve often found it to be a relatively negative term on its own.

Of course, there are good influences and bad influences, but what we’re seeing on our social media channels certainly aren't for good. A decent portion of these influencers (I won’t say all) aren’t being influenced by something good - they’re being influenced by money. 

To what extent do influencers really, truly care about the products they’re sharing with their followers? You’ll find that this is where marketers - and the influencers they hire to promote their products or services - are going all wrong.

Topics: Content marketing, Inbound marketing, Digital marketing, Marketing discussions

Marketing keeps sending sales poor quality leads. Sales don't manage them correctly and the vast majority don't eventuate in successful conversions as a result. Unfortunately, this dire state of affairs is common in most New Zealand businesses, thanks to a damaging disconnect between marketing and sales.

Topics: Marketing automation, Sales enablement, Nuture leads, Marketing discussions

Every day the average salesperson juggles a hundred and one urgent tasks while facing constant pressure to deliver results. It can feel like there just isn't enough time in the week to deliver excellence.

Topics: Sales enablement, NZ inbound agency, How-To's, Technology

Sales and marketing are meant to work together to reach the achieve the same goals but they usually don't. This means that neither can reach their potential - sales won't get the quality leads they need from marketing and marketing don't get feedback so that they can fine-tune their approach.

Topics: Content marketing, Inbound marketing, Sales enablement

Sales enablement is just that. Enabling your sales (and marketing) teams to, well, sell! In this day and age, the great news is that technology is our best friend and there are many ways to use technology to assist your sales and marketing teams with streamlining and improving their lead generation and sales conversion approaches. So what should you look for in your sales enablement tech stack to arm them with the right tools?

Topics: Content marketing, Inbound marketing, Marketing automation, Sales enablement, Technology

Sales enablement describes the technologies, processes and strategies that allow sales teams to sell faster, better and more efficiently. In many organisations (larger corporations in particular) sales enablement strategies and technologies are the keys to unlocking the business's full potential and resolving frustrations between sales and marketing departments. 

Topics: Content marketing, Digital marketing, Sales enablement, Nuture leads

As an in-house marketing manager, you've got a tough job to do. You need to be a marketing Swiss Army Knife, organising everything from social media marketing to website design and copywriting, and you probably do it with a small, under-resourced team.

Topics: Inbound marketing, Marketing automation, Digital marketing, NZ inbound agency

Whether you realise it or not, if you’re a Marketer using digital platforms today, chances are you're using marketing automation in some shape or form.

Simple tasks like scheduling a website page in your CMS to be published on a future date; more complex tasks like creating sophisticated email nurture workflows or creating online chat functionality - all these channels use the power of marketing automation technology to publish content efficiently and intelligently.

However, if you’ve ever been a victim of automated messaging ‘spam’ you’ll know there’s a big difference between well crafted automated communications that are relevant and helpful, and content that is just simply annoying.

In this blog I look at three key channels where marketers often struggle to get automated content right: email, chat and social (and we’ve enlisted our pros at DBF to help you hit the mark!). 

Topics: Inbound marketing, Marketing automation, How-To's

A quality blog helps your business get found online, builds relationships with prospective customer who are interested in your products and improves your ranking in search engines. The only problem?

Topics: Content marketing, Content strategy, How-To's