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    Influencers and the age of authenticity

    Posted by Kelsey Dinan on Jul 25, 2019 10:00:00 AM

    I’ve always been a little freaked out by the term ‘influencer’ - why are people happy to be influenced? I’ve often found it to be a relatively negative term on its own.

    Of course, there are good influences and bad influences, but what we’re seeing on our social media channels certainly aren't for good. A decent portion of these influencers (I won’t say all) aren’t being influenced by something good - they’re being influenced by money

    To what extent do influencers really, truly care about the products they’re sharing with their followers? You’ll find that this is where marketers - and the influencers they hire to promote their products or services - are going all wrong.

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    Topics: Content marketing, Inbound marketing, Digital marketing

    How to better qualify leads:  5 easy tactics that work fast

    Posted by Sonia Slattery on Jul 2, 2019 11:00:00 AM

    Marketing keeps sending sales poor quality leads. Sales don't manage them correctly and the vast majority don't eventuate in successful conversions as a result. Unfortunately, this dire state of affairs is common in most New Zealand businesses, thanks to a damaging disconnect between marketing and sales.

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    Topics: Marketing automation, Sales enablement

    How to: Use HubSpot snippets to save time and build trust

    Posted by Sonia Slattery on Jun 4, 2019 11:00:00 AM

    Every day the average salesperson juggles a hundred and one urgent tasks while facing constant pressure to deliver results. It can feel like there just isn't enough time in the week to deliver excellence.

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    Topics: Sales enablement, Technology

    What on earth is Sales Enablement?

    Posted by Sonia Slattery on May 16, 2019 9:16:40 AM

    Sales and marketing are meant to work together to reach the achieve the same goals but they usually don't. This means that neither can reach their potential - sales won't get the quality leads they need from marketing and marketing don't get feedback so that they can fine-tune their approach.

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    Topics: Content marketing, Inbound marketing, Sales enablement

    Three essential requirements for sales enablement technology

    Posted by Sonia Slattery on May 7, 2019 11:35:54 AM

    Sales enablement is just that. Enabling your sales (and marketing) teams to, well, sell! In this day and age, the great news is that technology is our best friend and there are many ways to use technology to assist your sales and marketing teams with streamlining and improving their lead generation and sales conversion approaches. So what should you look for in your sales enablement tech stack to arm them with the right tools?

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    Topics: Content marketing, Inbound marketing, Marketing automation, Sales enablement, Technology

    Sales Enablement in Large Corporations

    Posted by Sonia Slattery on Apr 26, 2019 2:44:18 PM

    Sales enablement describes the technologies, processes and strategies that allow sales teams to sell faster, better and more efficiently. In many organisations (larger corporations in particular) sales enablement strategies and technologies are the keys to unlocking the business's full potential and resolving frustrations between sales and marketing departments. 

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    Topics: Content marketing, Digital marketing, Sales enablement

    How To Know The Best Platform To Share My Content

    Posted by Sonia Slattery on Apr 11, 2019 11:05:24 AM

    As an in-house marketing manager, you've got a tough job to do. You need to be a marketing Swiss Army Knife, organising everything from social media marketing to website design and copywriting, and you probably do it with a small, under-resourced team.

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    Topics: Inbound marketing, Marketing automation, Digital marketing

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